ICICI Bank launches the super premium Sapphiro Credit Cards

SANJAY AGARWAL- 23 March:

ICICI Bank, India’s largest private sector bank, today announced the launch of ICICI Bank Sapphiro – a super premium product targeted at the growing super affluent segment and the Bank’s Wealth Management clientele.

ICICI Bank Sapphiro is the third in the exclusive ‘Gemstone Collection’ of Credit Cards, closely following the launch of the ICICI Bank Coral and the ICICI Bank Rubyx. ICICI Bank Sapphiro is designed as an ode to super affluent consumers, who lead a lifestyle defined by distinctive experiences and offers a selection of experiential privileges and rewards.

Card members will receive two cards - the ICICI Bank Sapphiro Platinum American Express® Credit Card and the ICICI Bank Sapphiro Platinum Chip MasterCard Credit Card. The cards, which are linked to a single card account with a single statement and a single fee, provide access to a host of exciting privileges from American Express and MasterCard. The cards provide exclusive privileges from some of the finest service brands in the world such as Leading Hotels of the World. Ltd., Atlantis the Palm, Dubai , and Air France-KLM. Card members also can look forward to exclusive members-only events, Thursday night movie premieres, complimentary tee-offs at championship golf courses across the world and premium privileges across travel, shopping, wellness and entertainment.

Ms. Chanda Kochhar, Managing Director and CEO, ICICI Bank said, “The Gemstone Collection of Credit Cards is our Endeavour to deliver relevant, powerful and distinctive value propositions across our customer segments. ICICI Bank Sapphiro takes the level of privileges for our super affluent and Wealth Management consumers several notches higher through the high-end experiential rewards on offer.”

Mr. Kula Kulendran, Executive Vice President and Head of American Express Global Network Services for Japan, Asia-Pacific and Australia said, “The launch of the ICICI Bank Sapphiro Platinum American Express® Credit Card is a key milestone in our long-term growth strategy as we look to bring our long term partnership with ICICI Bank to the next level of success and serve India’s constantly evolving consumer needs with superior product offerings powered by enhanced rewards, on American Express-branded cards.”

Mr. Vicky Bindra, President, APMEA, MasterCard Worldwide, said, "The ICICI Bank Sapphiro Platinum Chip MasterCard Credit Card reflects our commitment to create an innovative, tailored payment solution for the super affluent segment which is becoming a key target segment for our customer financial institutions. Our experience and expertise in catering to this exclusive segment combined with best practices and technologies would make payments safe, simple and convenient for MasterCard card members."